The aim of the industry partnerships is to strengthen market development in industries with a particular growth potential.
An industry partnership contributes to growth and employment by strengthening the commercial development in industries with a significant growth potential. Industry partnerships stimulate product development and productivity through the strengthening of particular skills, technologies and methods. This could be skills in business development or market development focusing on international markets.
The primary focus of the partnerships is to initiate short-term activities that spur innovation and product development in a chosen industry. The partnerships also cover more long-term activities that aim to influence customer opinion and knowledge of value creation in the specific sector.
To date the Market Development Fund has initiated three industry partnerships in the areas of:
- Design-driven innovation
- Digital content production
- Data-driven business development